Welcome to the Privacy Policy of ReplyBlue, LLC (“ReplyBlue,” “we,” “us,” or “our”). This policy outlines how we collect, use, protect, and disclose your personal information when you interact with our lead engagement platform and related services (“Services”). We respect your privacy and are committed to protecting the personal information of all users (“you,” “your,” “User”).This policy applies to data collected via our website, platform, and communications. It does not apply to third-party websites, tools, or platforms we may link to.By using our Services, you acknowledge and agree to the practices outlined in this policy. If you do not agree with these terms, please discontinue use of the Services.

1. Who This Policy Covers

This Privacy Policy applies to two categories of users:
• Business Customers: Companies using ReplyBlue to interact with their leads and manage customer communication.
• End Users: Individuals who interact with Business Customers through the Services provided by ReplyBlue.Each group has different rights and responsibilities with regard to data. Understanding your role is key to understanding your rights and our data practices.

2. Information We Collect

a. Information You Provide

We collect the following directly from you:
• Personal Information: Name, email, phone number, and other contact details.
• Communication Records: Survey responses, messages, and support interactions.
• Uploaded Content: Any data or media you submit via the platform.
• Business Information: Contact or organizational details for setup and billing.

b. Information Collected Automatically

We collect data automatically when you use the Services:
• Usage Data: IP address, browser, time spent on pages, referral sources, etc.
• Device Info: Operating system, device type, and network data.
• Interaction Logs: Links clicked, features used, time of access, etc.
• Tracking Technologies: We use cookies, web beacons, and pixels to monitor usage and personalize your experience. You can adjust your browser settings to manage cookie preferences.

c. Based on Role

ReplyBlue acts as a data processor on behalf of Business Customers. The information gathered may include:
• Chat transcripts between Business Customers and End Users
• Behavioral and transactional data provided by or on behalf of the Business Customer
• Technical information such as IP addresses and device types

d. Business Customer ObligationsBusiness Customers are responsible for:
• Informing End Users about the nature and purpose of data collection
• Providing clear consent options, including cookie notices
• Ensuring transparency and legal complianceReplyBlue is not responsible for how Business Customers handle data. End Users should consult the privacy policies of the businesses they’re interacting with.

3. How We Use Your Information

a. Account and Platform Management

We use your data to create, manage, and support your account, and to deliver communications regarding your use of the Services.

b. Platform Usage and Preferences

We analyze usage trends and system interactions to optimize performance and personalize your experience.

c. Business-Customer-Controlled Data

ReplyBlue acts on behalf of the Business Customer to process personal data exchanged with End Users. The Business Customer is responsible for:
• Obtaining lawful consent
• Ensuring lawful processing
• Complying with data protection laws

d. Technical OperationsWe collect device and network information to:
• Detect and resolve issues
• Prevent fraud
• Maintain system integrity

e. Analytics & Product Development

We use anonymized data to monitor performance and improve service features, reliability, and user satisfaction.

f. Communications and Feedback

We track communications for customer support and quality assurance.

g. Third-Party Integrations

ReplyBlue may integrate with third-party tools. Your use of such features is governed by the respective third-party’s privacy policies.

h. Legal Compliance

We may retain or disclose personal information to comply with legal obligations, enforce our terms, or prevent unlawful behavior.

4. Third-Party Links

Our Services may link to third-party websites or tools. We are not responsible for the privacy practices or content of external sites. Your use of these sites is at your own risk.

5. Responsibilities of Business Customers

As a Business Customer, you:
• Determine what personal data is collected via your interactions
• Must obtain lawful consent from your End Users
• Must configure privacy settings using the tools we provide
• Are responsible for data accuracy, protection, and disclosureYou also agree to:
• Train your team on privacy best practices
• Notify affected parties and ReplyBlue in the event of a data breach
• Provide users with rights over their data (e.g., access, delete, correct)SMS-Specific Compliance: You agree to comply with applicable SMS privacy laws, such as the TCPA, CTIA guidelines, and any regional or state-level rules.

6. Sharing and Transfers

We may share your information with:
• Service Providers: For hosting, analytics, support, and related services
• Professional Advisors: Legal or financial consultants
• Government or Law Enforcement: Where legally required
• Affiliates/Subsidiaries: For internal business purposes
• Authorized Third Parties: Only with your explicit consentWe may also transfer information in connection with corporate transactions like mergers or acquisitions.Information may be processed outside your country. We take reasonable steps to ensure compliance with international data standards during cross-border transfers.

7. Legal Frameworks We Comply With

While we provide tools for compliance, Business Customers are ultimately responsible for meeting local legal standards.ReplyBlue adheres to data protection regulations where required, including:

a. General Data Protection Regulation (GDPR) – EU/UKWe support the rights of EU/UK residents, including:
• Access
• Correction
• Deletion
• Restriction
• Portability
• Objection to processingb. California Consumer Privacy Act (CCPA)For California residents, we provide:
• Right to access or delete personal information
• Right to opt out of sale or sharing of personal information
• Assurance against discrimination for exercising privacy rightsTo exercise these rights, contact us at: hello@replyblue.com

8. Artificial Intelligence & Data Accuracy

Some Services may involve the use of AI. Outputs generated by AI tools may not always be factually accurate. It is your responsibility to verify and validate AI-generated content before acting on it.ReplyBlue makes no guarantees regarding the accuracy of AI outputs and disclaims liability for damages resulting from reliance on such content.

9. Indemnification & Liability

You agree to indemnify and hold harmless ReplyBlue from any legal claims, losses, or liabilities that arise from:
• Your misuse of the Services
• Violations of privacy laws
• Failure to obtain necessary consents from End UsersReplyBlue is not liable for data processing actions performed by Business Customers.We reserve the right to monitor usage for compliance and take necessary action, including service termination, in case of violations.

10. Children’s Privacy

Our Services are not intended for individuals under 13. We do not knowingly collect personal data from children. If we become aware of such data being collected, we will promptly delete it.

11. Changes to This Privacy Policy

ReplyBlue may update this Privacy Policy from time to time. The latest version will always be posted on our website. Changes become effective upon posting. The “Effective Date” at the top indicates when it was last updated.

12. Contact Information

To exercise your rights or submit privacy-related questions, contact:Email: hello@replyblue.com

If you believe your privacy rights have been violated, you may also contact your local data protection authority.